by Ideal Standard
Does function affect our perception of beauty?
"Working with neuroscientists, we explored what goes through our minds when we encounter objects for the first time. Specifically, we looked at how our brains respond to form and function and the relationship between them.
We wanted to take the functional data from the research and give it form. To do this we commissioned three artists, inviting them to explore, examine and reinterpret the data and key findings from the study using their own medium."